Straight Talk on Product Marketing Episode 2 : What is the Scope of Product Marketing?

We’re back with the next instalment of Straight Talk on Product Marketing, our no-fluff video series on what really makes product marketing tick.

In this episode, we asked four exceptional marketing leaders a simple but powerful question:

What is the scope of product marketing?

From go-to-market to competitive intel to customer insights (and everything in between), hear how seasoned pros define the true remit of PMM.

https://video.wixstatic.com/video/f67f49_01b96d1cfa2d4028a8b58b94974b85e3/720p/mp4/file.mp4

Chris McKie, Head of Marketing at Embed Security

https://video.wixstatic.com/video/f67f49_a50bf45d45bb4b84906365d71db190ee/1080p/mp4/file.mp4

Robin Jones, Fractional CMO and EIR with Accelerate Okanagan

https://video.wixstatic.com/video/f67f49_dfe9a6f941be441b9c90b0b1b6c8edd8/720p/mp4/file.mp4

Phylis Miquel, VP Marketing at Allure Security

https://video.wixstatic.com/video/f67f49_484e3507590843638ef3bd2088c92af3/720p/mp4/file.mp4

Mark Evans, Head of Brand and Content at Neu.io

And don’t forget, we’ll be back next week with a new episode that dives into where Product Marketing should sit in the organization. Follow along so you don’t miss it!