Kicking Off 2026 with Gratitude, Clarity, and Momentum

As we are officially two weeks (and a day!) into 2026, the team here at Merritt3 wanted to pause for a moment, before the new goals, new launches, and new conversations fully take over, and reflect on something important: our first full calendar year in business.

Last year was equal parts exhilarating and humbling. We learned a lot. Every experience - good and some not so good - fed into our evolution as a business. We sharpened our message. We got crisper on what we do best. We learned who we are a good fit for, and who we aren’t. And most importantly, we built relationships with clients who didn’t just “hire a vendor.” They trusted us as partners. Many came back for more. That’s the kind of momentum you can’t fake, and we don’t take it lightly.

So this is a thank you note, but it’s also a statement of who we are, what we’ve learned, and what we’re building next.

To the teams who trusted us: thank you.

To the leaders who took a chance on a scrappy group of marketing women with big ideas, thank you.

You invited us into high-stakes moments: product launches, go-to-market research, channel strategy builds, sales enablement refreshes, messaging pivots, and everything in between. You let us get close enough to the real work - the messy middle where execution meets strategy - and you gave us the opportunity to help you move faster with more confidence.

How Merritt3 started: a simple idea with real energy behind it

Many have asked how we got started. The seed of Merritt3 was planted in mid-2024.

Picture a few seasoned marketing leaders getting together occasionally, sometimes to share wins, sometimes to vent about the hard stuff, sometimes to put the business aside and just have a good laugh when needed. In one of those conversations, someone said something that landed with unusual clarity:

“Why can’t we combine forces and create something?”

Not a generalist agency. Not a slide factory. Something sharper: a firm that brings experience, perspective, and real operational rigor into one place, built to help SaaS scale-ups with the thing they all seem to struggle with, especially under pressure:

Impactful, cohesive go-to-market launches.

At the start, our offerings weren’t perfectly defined. And honestly, they still won’t ever be “done.” The market changes. Technology evolves. Buyer expectations grow. New categories emerge. But what became clear quickly is that product launches have a way of putting a magnifying glass on what’s already happening inside an organization, good and bad.

As we worked with more teams throughout the end of 2024 and first half of 2025, patterns showed up again and again. The challenges differed on the surface, but they boiled up into a few consistent themes. Those themes now sit at the heart of Merritt3 and what we do - but, more on that later.

Merritt3 today (and what won’t change)

Merritt3 will always evolve, our methodologies, our messaging, and our services. That’s part of staying relevant and effective for the teams we serve.

But one thing will always remain at the foundation of what we do: gratitude.

We’re grateful for the clients who trusted us early. We’re grateful for the teams who invited us into the hard conversations and let us help build clarity. We’re grateful for the outcomes we’ve helped drive, and for the lessons that made us better.

If you’re reading this, thank you for being part of our journey in one way or another. Whether you’ve partnered with us, referred us, challenged our thinking, or simply followed along, we feel it, and we appreciate it.